Parts de marché – définition (en Marketing)

Parts de marché – définition  (en Marketing)

Les parts de marché permettent de mesurer les performances des entreprises présentes sur le marché et d’évaluer leur position concurrentielle.

La part de marché est le pourcentage représenté par les ventes d’un produit, d’une marque ou d’une entreprise par rapport à l’ensemble de la profession.


Ronald Tintin,
Professeur d’Economie & Gestion, spécialité Marketing.

Fondateur de « Super Professeur »

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