Concurrence (en Marketing) – définition

Concurrence (en Marketing) - définition

La concurrence d’une entreprise est l’ensemble des autres entreprises présentes sur le marché qui s’adressent à la même cible de consommateurs.

Ronald Tintin,
Professeur d’Economie & Gestion, spécialité Marketing.

Fondateur de « Super Professeur »

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