Méthode PESTEL – définition (en Marketing)

Méthode PESTEL – définition  (en Marketing)

La méthode PESTEL (la politique, l’économie, le social, la technologie, l’environnement et la législation) est souvent utilisée pour analyser le contexte dans lequel l’entreprise évolue. Cette analyse recense les risques et opportunités que l’entreprise peut voir surgir dans son environnement au travers de quelques grandes forces structurantes.


Ronald Tintin,
Professeur d’Economie & Gestion, spécialité Marketing.
Fondateur de « Super Professeur »

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