Marketing stratégique – définition

Marketing stratégique – définition

Le marketing stratégique permet de fixer des objectifs marketing (produits, marchés,..) pour le développement des marchés de l’entreprise en s’appuyant sur les résultats d’études et d’analyses.

Le marketing stratégique regroupe l’ensemble des orientations et décisions relatives à la stratégie marketing d’une entreprise.

Le marketing stratégique s’oppose généralement au marketing opérationnel plus orienté sur le court terme.

Ronald Tintin,
Professeur d’Economie & Gestion, spécialité Marketing.

Fondateur de « Super Professeur »

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