e-communication: définition (cours en Sciences de gestion) - comment le partage de l’information contribue-t-il à l’émergence d’une « intelligence collective » ?

L’e-communication est une forme de communication externe utilisant les outils du Web. Elle permet à l’entreprise une communication plus directe, plus ouverte, plus libre et plus interactive avec ses clients. Elle offre de nouveaux usages en termes de partage de l’information et de collaboration.



Professeur d'Economie & Gestion - spécialité Marketing

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