Le bouche-à-oreille : définition (cours de Marketing) avec www.SuperProfesseur.com

Définition : le bouche-à-oreille (BAO)

Le bouche-à-oreille est la transmission d’un individu à un autre, d’informations et de jugements de toute nature à des fins non commerciales (Publicitor)..
Le BAO est un processus spontané, on ne le force pas.

Pour plus de cours de Marketing :


www.SuperProfesseur.com

Commentaires

Enregistrer un commentaire

Posts les plus consultés de ce blog

Economics and Social Sciences (SES) Course – Economic Science: Diversity of producers and distinction between market and non-market production

Image
  Diversity of producers and distinction between market and non-market production        Economics and Social Sciences (SES) Course – Economics with  www.SuperProfesseur.com  ,  www.SuperProfesseur.xyz  ,  www.SuperProfesseur.fr  https://www.instagram.com/superprofesseur  © SuperProfesseur, Ronald Tintin,  Ronning Against Cancer   1. THE DIVERSITY OF PRODUCERS In an economy, several types of actors participate in wealth creation. The main ones are: a) Companies Businesses  are organizations that produce goods and services with the aim of selling them on a market to make a profit. They constitute the majority of wealth producers in France (approximately 79.6% of total production). b) Public administrations Public administrations  include the State, local authorities, and social security. Their role is to produce services of general interest (education, health, security, justice, etc.), ...
Lire la suite